Whether they’re simply modeling for your brand or actively promoting your products/services to their followers, IG models can give your brand more credibility and value. If you are able to negotiate proper rights management for UGC, you’ll be able to use an Instagram model’s content for various marketing efforts. Access to repurposable content for marketing and commercial purposes.Working with Instagram models can help you introduce your brand to a wider audience on Instagram and other platforms. Your secondary objectives may be to increase brand awareness, build product awareness, gain new followers, or boost sales.īrands that work with Instagram models can derive any of the following benefits: You can collaborate with them to tap into their audience reach and influence.Įither way, your primary goal is to attract and engage more Instagram users.You hire them exclusively to model your products/services. You can use them to promote your products online, particularly on your Instagram page, other social media pages, and website.There are two ways that IG models can help your brand succeed. On the other hand, a fitness influencer can be a professional fitness trainer/coach or a bodybuilder, and not necessarily a model. They can also be identified as influencers if they leverage their massive following and engage in influencer marketing. For example, fashion, beauty, and fitness models can be professional models for big or local brands. Instagram models are almost always influencers, but not all Instagram influencers are models. Building Your Brand Image With the Right Toolsįirst, let’s clarify how IG models and influencers are the same and how they’re different.How To Choose the Right Instagram Model for Your Brand.Hottest Instagram Models in Various Categories.
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